Visual merchandising is a relatively new career field where has sprung up with the growing popularity of floor and window displays. Visual merchandiser’s main area of work is to produce impossible window displays. They can find employment with fashion boutiques, shopping malls, euphoria.
They are also engaged as shop floor mangers. They are also able to do freelancing on contract basis for windows screens in displays, fares, and other areas. Other career choices under this head are manufacturing coordinator, quality control manager, fashion retailer, export manger etc this paper discusses significance and potential for visual merchandising professionals.
Promoting a product convenient or shopping or specialty is incomplete without communicating its image. To build long term brand loyalty, along with the grade of the item, right image is very much needed. To achieve this, many companies invest huge money the promotions. But many companies neglect the retail front that is the surface of the brands.
To put it differently, how the products are displayed in the retail shelves, how the sales people communicate with the customer etc. are the some of the problems, which if not handles well can be a great threat to the brands image is the art of demonstration, which places the merchandiser in attention.
Visual merchandising educates the clients, creates desire and ultimately augments the selling procedure. This is a place where the Indian business people lack sufficient knowledge and expertise. This inadequacy is best reflected in poor presentation or display and communicating the different national and international exhibitions with phasing out of quantitative restrictions after the calendar, the textile industry will need to compete purely on the competitive advantage of the merchandise.
Visual merchandising will be helpful for the projecting the uniqueness of Studio ghibli merch goods and thereby increasing the market access and sales. It is high time that the Indian textile and clothing industry should understand and adopts the professional and scientific system of visual merchandising instead of the conventional practices of display of merchandise and communication.
You can promote your shop as a source of odd vintage clothes for women. As you experience your way around and notice that you are already making money, you can then expand your trade to take men’s vintage clothing, possibly. The secret is to recognize who your clients are, and know what they want.
If you have limited funds and you do not want to risk too much, you can begin with restricted set of clothes line. This is especially trusted for those people who are merely new in commercialism and company. As an example, you can venture into ladies’ clothes initially, particularly that ladies generally love clothes.